Privacy Policy

By installing our mobile application or in any way using or accessing our Services, you accept the terms and conditions of this Privacy Policy and the processing of your personal data.

Personal data controller

Responsible for the processing of your personal data is:

  • Company name: PINE DINE AB
  • Company identity number: 556978-9208
  • Address: Mandolingatan 39, Västra Frölunda
  • E-mail: kontakt@pinedine.se

Information about personal data we collect

When you register for Pinedine’s Services, we collect personal data from you such as: your email address, first and last name, date of birth and gender.

In an ongoing effort to improve our Services, additional personal data may be collected from you. In such cases, we will notify you when the personal data collection takes place.


Some parts of the Service are billed on a subscription basis (”Subscription(s)”). You will be billed in advance on a recurring and periodic basis (”Billing Cycle”). Billing cycles are set either on a monthly or annual basis, depending on the type of subscription plan you select when purchasing a Subscription.

At the end of each Billing Cycle, your Subscription will automatically renew under the exact same conditions unless you cancel it or Pinedine cancels it. You may cancel your Subscription renewal by contacting Pinedines customer support at support@pinedine.se

Pinedine uses the payment service Stripe to process payments from users. Read more about Stripe and Stripe Privacy Policy.

A valid payment method, including credit card, is required to process the payment for your Subscription. You shall provide Pine dine AB with accurate and complete billing information including full name, address, state, zip code, telephone number, and a valid payment method information. By submitting such payment information, you automatically authorize Pine dine AB to charge all Subscription fees incurred through your account to any such payment instruments.

Should automatic billing fail to occur for any reason, Pinedine will issue an electronic invoice indicating that you must proceed manually, within a certain deadline date, with the full payment corresponding to the billing period as indicated on the invoice.

No compensation will be made upon cancellation of your membership unless otherwise stated.

We will save your personal data in Stripe for up to 48 months after you cancel your membership. You can at any time contact our support team and have us permanently remove parts of (or all) your personal data stored in the Stripe Dashboard.

Our use of your personal data

Your privacy is important to us and we will only process your personal data in accordance with this Privacy Policy and relevant personal data regulation.

The only party taking part of your personal data is the personal data controller mentioned above, as well as the personal trainer of your choosing when registration a client account in our mobile application.

Data processing necessary to provide the Services

As a part of offering the Services to you we process your personal data that you provide us with at the time of registration, such as:

  • First and last name
  • E-mail
  • Date of birth
  • City of residence
  • Place of work
  • Profile Picture
  • Device identifier, i.e. information on what device, IP-address etc. you use to register and log on to the Services

As you continue to use the Services, you will regularly provide Pinedine with further personal data. One example being chat history between personal trainer and client.

Some of the data mentioned above, collected from you and processed by Pinedine for certain features of the Services, is possible for us to delete and cease processing for the future if you so require, without you having to terminate your use of the entire Services, i.e., not all data (submitted over time by you to us either directly or through third-party services) is required for you to still be able to use the Services. If you want us to cease processing certain data about you under this category, we will inform you about the consequences of such cease, i.e., how it will affect your use of the features of the Services.

Customer relationship as a legal ground

It should be noted that marketing sent by Pinedine to you on the basis of a customer relationship as a legal ground for processing personal data, does not require consent. Such data will be processed and used in compliance with relevant personal data regulation.


Pinedine analyze the usage of the Services, in order to improve the user experience and find out which features are the most relevant ones to keep and which to discard in future application updates. In analyzing the usage of the Services, Pinedine will process certain data for so-called profiling. Profiling means processing of your and other users’ personal data to analyze aspects of your use of the Services, behavior and, location in reaching your health goal together with your personal trainer. The data processed will be user habits where we will track actions taken by you such as when you move between screens, press buttons and take actions on the Services. The purposes of the profiling is to monitor how engaged users are in different features of our Services, find out ways to make the features of the Service more relevant and effective.

The profiling of your data can also be used as the basis for marketing towards other new potential customers on other platforms than the Pinedine Services, such as other social media platforms. Please note that this so called look-a-like-process of recruiting new customers does not mean that you will receive any marketing. Nor does it mean that any other third parties will gain access to your data for any other purpose than for Pinedine to reach new customers, i.e. third party providers (for example social media) will only process your data on behalf of Pinedine as processors, see further under transfer of data below.

Pinedine’s processing of your personal data for profiling purposes as described above, does not require any consent as a legal ground to be processed. If this should be the case, i.e. if, under relevant personal data regulation, consent is required for the use as described above, you hereby give your consent to Pinedine using your personal data as defined above for profiling, for the purpose of improving the Services and for providing customer support.

Marketing – legitimate interest

Pinedine may use your personal data for profiling and marketing purposes via emails, notifications, or other messages, by Pinedine or Pinedine’s selected business partners. Profiling will be used for marketing purposes to enable personalized and relevant offers to you, based on your preferences, see more above under Profiling.

The use of personal data for marketing purposes will only concern such offers that have a close relation to your use of the Service and the offers will be sent to you by Pinedine; no personal data will be transferred to third parties for marketing purposes. This processing is based on a legitimate interest, on our side the interest to offer you the best possible service, on your side the possibility to be offered relevant products and services relevant to your use of the Service and for third parties to reach you with such offers. In other words we are of the conclusion that consent is not required. If this should be the case, i.e. if, under relevant personal data regulation, consent is required for the use as described above, you hereby give your consent to us using your personal data as defined above.

Opt-out from marketing

In case you do not want Pinedine to use your personal data for the purpose of marketing, you may at any time unsubscribe from any further messages by clicking the ”unsubscribe” link at the bottom of such a message, or by contacting Pinedine staff at kontakt@pinedine.se.


Pinedine uses cookies in order to function properly. We use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your device for a set period of time or until you delete them).

If your internet browser is set and configured to accept cookies, you consent to the use of cookies.

A cookie is a small text file which is created by the websites you visit and may contain information about you as a visitor. These text files are stored on your computer and, for instance, keep you from having to remember your password. Information from cookies may be used to improve the user experience and/or the Services and to target marketing campaigns and offers to our customers.

If you do not accept cookies, you can prevent cookies from being saved on your computer by changing the settings of your web browser. You can also delete cookies which have been previously stored. In such cases, please refer to the help section of your internet browser. If you choose not to accept cookies, you can still use our Services, but their functionality may be somewhat limited.

Rectification of personal data

You have the right to request access to and rectification or erasure of your personal data processed by Pinedine. If a request for rectification concerns data that is necessary for Pinedine to offer the Services, such requests will have the effect that your account will be terminated at Pinedine.

If you wish to exercise this right, please contact us at kontakt@pinedine.se. An application shall be made in writing and must be signed by you. Alternatively, you can also rectify your personal data by deleting your account via the Services.

If you decide to cancel your membership at Pinedine and delete the app from your mobile device, we will safely store your personal data for a period of 5 years so that you easily can start your fitness journey with a personal trainer again without loosing your current data and progress. If you do not re-subscribe to Pinedine during this period we will delete your data permanently. You can always request that we delete your personal data prematurely, please contact us at kontakt@pinedine.se and we will help you.

Transfer of data

Personal data collected from you may be shared with third-party providers of Pinedine that process personal data on behalf of Pinedine; such as server hosting providers, data storage providers, companies carrying out system and sales performance monitoring, customer support systems- and payment service providers. These service providers will be considered processors of your personal data.

At times, some of your personal data may be transferred and processed to processors, as described above, that are established in the United States or other countries (some of which will be outside the EEA). We may also transfer your personal data in the event that our business (or part of it) is sold, for instance as part of a merger or acquisition.

Pinedine will always apply safeguards to protect your personal data from unauthorized disclosure. In case of transfer of data to third parties that are outside of the EU or EEA and that do not offer an adequate level of data protection, Pinedine will apply the EU Commission’s model clauses and/or binding corporate rules, or similar instruments/mechanism, for the safeguarding of integrity and security.

In no event does Pinedine transfer personal data to third parties with the right for such parties to use the data other than on behalf of Pinedine.

Pinedine may further disclose your personal data in order to comply with a legal or regulatory obligation, if we reasonably believe that this is required by law, regulation or other legislation, or in order to protect and defend Pinedine, our business partners or users’ rights and interests, subject always to relevant applicable personal data regulation.


You have the right to receive your personal data which you have provided to Pinedine, in accordance with relevant personal data regulation, provided that such request does not adversely affect the rights and freedoms of others.


If you have any questions or complaints about our processing of your personal data, you are welcome to contact us at kontakt@pinedine.se. You also have the right to lodge a complaint with a supervisory authority.

Security of the personal data we process

The security and integrity of your personal data are important to us. In addition to complying with applicable relevant personal data regulation, we use accepted industry standards, technologies, and procedures, such as firewalls, security software, etc., in order to protect the integrity of your personal data and to prevent any unauthorized access. However, no system can be 100% secure, and despite our efforts, there is always a risk of unauthorized access to your personal data. By using our Services, you assume this risk. We also urge you to use a unique and strong password to your user account on the Pinedine services as well as to protect such password. You should further limit access to your computer and browser and log out after having used the Pinedine Services.


If you are under age 13, you are not allowed to submit any personal data through our Services. Further, we encourage parents and legal guardians to monitor their children’s Internet use and to help us in enforcing our Privacy Policy by instructing their children to never provide any personal data through our Service without their permission. If you become aware that a child under the age of 13 has submitted personal data to us, please contact us at kontakt@pinedine.se.

Changes to our Privacy Policy

From time to time, it may become necessary to make changes to this Privacy Policy. Therefore, we reserve the right to update and/or modify this Privacy Policy at any time by giving notice to you. Please review this Privacy Policy frequently, and especially before you register an account with us. The date of the last modification is listed at the bottom of this Privacy Policy.


We will communicate with you by email and notices posted on your mobile device. If you do not wish to receive notices on your mobile device, you can always turn off this service. Please be aware that if you unsubscribe from our mailing list you will still be receiving answers to your questions sent to our support but you will not be receiving promotional emails.
We welcome your feedback regarding our Services. If you have any questions or suggestions regarding our Privacy Policy, please contact us at kontakt@pinedine.se.

Last Updated: 2021-02-20

Pinedine Terms and Conditions

By becoming a member or using our Services, you accept and agree to these Terms and Conditions (“Terms”). Therefore, it is important that you carefully read through these Terms. If you do not consent to these Terms, you should not register with Pinedine.

About Pinedine

Pinedine is a service developed and provided by PINE DINE AB. The service is available online at, among other places, Pinedine.se, in the iPhone App Store as ”Pinedine” and the Google Play Store as ”Pinedine”. The purpose of Pinedine is to help our users to connect with a personal trainer that helps them reach their health and fitness goals.

Using our Services

To use our Services, you must follow some simple rules. The Service is available for commercial use for health consultants that register an account with Pinedine for the purpose of creating exercise programs to share with clients.

Do not misuse the Services, so that either Pinedine or anyone else is harmed in any way. You may only use the Services as permitted by law and these Terms. By using our Services, you agree that:

All of the personal data provided by you is accurate and up to date.

You are solely responsible for all activities on your account and all the content that is uploaded and/or created under your Pinedine account (“User Material”).

Your membership, including your email and password, with Pinedine, is personal and may not be transferred or used by someone else. You are responsible for storing your login details in a safe manner. Pinedine is not in any way responsible for any loss or damage caused by unauthorized access to your account or use of your login details. If you learn of or suspect any unauthorized use of your account, you must immediately inform Pinedine’s Customer Service. Contact details are available at the bottom of this document.

Pinedine is not intended for use by persons under the age of 13. To use Pinedine, you must be at least 13 years old.
Violation of any of these Terms will lead to a direct termination of your user account and subscription. If you violate these terms, you will not get a refund.

You are not allowed to engage in any commercial activities, advertise and/or provide hints (such as links) on where commercial activities are present through our Services.

You must not engage in any unlawful activities on the Service, such as (but not limited to) contributing with information which in any way contains or involves incitement to racial hatred, defamation, harassment, child pornography or pornography.
You are not allowed to contribute to any propaganda, religious and/or political views.

If you have any criticism or feedback regarding Pinedine or our Services, to firstly contact Pinedine to help us to improve our Services.

You may not transmit, and/or distribute files that may damage Pinedine or others’ computers or property (such as viruses and trojan horses).

You may not share others’ personal information, without their approval.

Your account

You can at any time choose to cancel/end your account at your convenience. Please note that uninstalling the mobile application or closing your account will not automatically stop your subscription — you must actively cancel the subscription. To find out how to cancel the subscription and/or your account, please follow the instructions in the app or on the website.

Health and exercise information

As a health consultant (see definition of the word in the clause about “Pinedine Health Consultant Subscription” below) the same responsibilities to your clients are applicable as with any client in your daily job, such as the doctor-patient confidentiality.

Pinedine is not a medical organisation and we will not provide you with any medical advice or diagnosis. The purpose of the Services is solely to help our health consultants to create workout programs to share with their clients in an easy and effective manner.

Always consult with your health consultant and/or doctor before starting a diet or fitness program or if you experience any pain or discomfort. Pinedine cannot guarantee any health, weight and/or fitness results or improvements. Our Services are only intended for healthy adults, and please do not use our Services if you suffer from, or might suffer from, any medical condition that may be impaired by diet or exercise.

All health and exercise information found in our database has been verified by Pinedine. However, it doesn’t mean small errors or faulty information cannot occur. Pinedine is not responsible for any personal injury or any other damages that may have been the result, direct or indirect, of any use or misuse of the Services.

Pinedine Health Consultant Subscription

This section only applies to health consultants purchasing and/or subscribing to Pinedine. By paying the subscription fee, you get access to Pinedine during the time your subscription is valid, subject to these Terms.

All subscriptions with Pinedine are invoiced by mail.

You may at any time terminate your membership, in which case your membership will still be valid for the subscription time you have already paid for.

Subscription fees can be found on Pinedine’s website (www.pinedine.se). Pinedine invoice the health consultant for the use of the mobile application in accordance with the payment plan the consultant chose at the time of signing up for the Service. Special terms and conditions may apply. Pinedine reserves the right to change the subscription fees from time to time.

You hereby consent to start using the Services immediately upon subscribing with Pinedine or other paid products. This means that you will only have 90 days to withdraw from the contract with Pinedine from the date you receive confirmation of your subscription via email. To use your right of withdrawal, you must send an email to Pinedine (you will find our contact details at the bottom of this document) and have a valid receipt. Any prepaid fees will be refunded within 30 days. All payments handled by Apple, such as in-app purchases, can only be refunded by Apple and with Apple’s consent. If you would like to contact Apple, please click here. Default in payment shall not be deemed as a termination of a Pinedine subscription.

The title “Health Consultant” include professions such as personal trainers, physiotherapist, naprapath, doctors, team coaches and more.

Intellectual property

All rights in and to the Services, including any trademarks, service marks, trade names and copyrighted content (collectively “Intellectual Property”) presented within the Service are the property of Pinedine and/or third parties. You agree not to use Intellectual Property for any other purposes except for your use of the Service unless required otherwise by applicable mandatory law.

By submitting User Material to Pinedine, you warrant and represent that you hold the copyright, trademark and/or other intellectual property rights to your content. You agree to grant Pinedine a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use User Material to the extent necessary for Pinedine to operate and maintain the Service. This license shall remain valid until the respective User Material is deleted from the Service by you or by Pinedine in accordance with these Terms.

Disclaimer and limitation of liability

You use the Service at your own risk. The Service is provided “AS IS,” without any warranties, and Pinedine does not warrant that the Service and availability thereof will be uninterrupted or error-free. Pinedine does not assume any responsibility for errors or omissions in the information or software or other documents, including User Material, which is referenced by or linked to. References or links to third parties’ websites are provided ”AS IS,” without warranty of any kind, either express or implied.

In no event shall Pinedine be liable for any indirect or consequential damages, except in cases of intentional misconduct or gross negligence. To the maximum extent permitted under applicable law, Pinedine’s aggregated liability for any direct damages shall be limited to the lesser of: (i) membership fees paid by the user; (ii) membership fees paid by the user during the previous calendar year; or (iii) 5 000 SEK.


For the sake of clarity, Pinedine doesn’t undertake the obligation to monitor the contents of User Material.
You are not entitled to assign your rights and/or obligations under these Terms or use of the Service to any third party without Pinedine’s prior written consent. Pinedine is entitled to assign its rights and/or obligations under these Terms.
Pinedine reserves the right to refuse the Service to anyone for any reason at any time. Pinedine may revise these Terms from time to time and the most current version will always be posted on Pinedine’s website (www.pinedine.se). Any and all material changes shall become into effect between you and Pinedine upon your acceptance of such changes (e.g., by using the Services after such notification has been made to you or renewing your subscription).

Governing law and dispute resolution

These Terms and the use of the Services are governed by the laws of Sweden, except for its conflicts of laws principles. All claims arising out of or relating to these Terms or the Service shall be resolved by the Swedish public courts, whereby the District Court of Stockholm shall be the court of the first instance.

Contact details

For further information, inquiries or assistance you may contact Pinedine. Customer Service is available in ways specified on the website or in the apps. The channels for support might differ from time-to-time.

Contact Information

  • Company Name: Pine Dine AB
  • Address: Mandolingatan 39, Västra Frölunda
  • E-mail: kontakt@pinedine.se

Last Updated: 2021-02-20